Working with Submarine, Kings launched two mobile friendly websites in support of Kings Health Club and Marina Health and Leisure, their premium offering on the island of Guernsey.
With insight confirmed through analytics, Submarine have designed and developed two new websites working with King's executive team led by senior marketing executive, Roisin Gauson. Both websites target the growing phone and tablet use of their customers and are optimised for mobile deployment. Submarine worked with Kings's UK based technology partner BrightLime who are providing extended services including the membership and booking engine, which are also accessible through mobile app.
Both websites include the wow factor of a full screen video on the home page which visualise the premium Kings membership offer and facilities. The videos were produced on island and through clever use of tech, begin to play within one second of access (on a standard network connection).
The project is a great example of close collaboration and Submarine commend Kings on their determination to invest in technology in order to address changing demand and improve their member experience. With a clear focus on requirement, excellent planning and energy on all sides, the project was brought home within 3 months.
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