Microsoft Dynamics CRM facilitates dealing with directing customer information and contact between departments, business lines or locations. Microsoft CRM makes it easy for all members of your staff to provide a consistent experience to your customers regardless of location, time or roles. Its flexibility and ease of use make it an ideal Customer Relationship Management (CRM) system for the large or small business.

SALES 
Shorten closing cycles and increase sales volume with full integration between Microsoft Office and other programs.

Microsoft Dynamics CRM provides:

MARKETING
Create more effective lead-generation campaigns and marketing programs that reduce acquisition costs.  Increase response rates by capturing, targeting and tracking marketing initiatives from beginning to end. 

With Microsoft Dynamics CRM, your marketing professionals can leverage tools for:

• customer segmentation
• campaign planning and execution
• mail shots and MS Word mail merge
• data extraction and cleansing
• analytics and reporting
• marketing/sales collaboration tools
• information sharing portals

CUSTOMER SERVICE
Customer service satisfaction levels rise as customer service representatives are given the tools to shorten the length of call queues, speed responses and decrease resolution times.

Microsoft Dynamics CRM provides functionality for:

• account and contact management
• case and interaction management
• product and contract management
• knowledge-base management
• service scheduling
• workflow across teams and groups
• service reporting and analytics

After 6 months of analysing and reviewing various content management systems; Submarine has selected Alterian as their preferred CMS provider for high-end content distribution.

Weighing up the benefits and disadvantages of proprietary software versus open-source has been no mean feat. Open Source offers ‘free’ installation but potentially expensive development; whereas Alterian offers a turn-key solution for a licence fee and with development costs.

Alterian, a .Net platform, by far surpassed all other product offerings and we are pleased to announce this newly formed Associate Partnership. Submarine Limited is the only Guernsey company to offer Alterian at Partnership level and we are looking forward to deploying one of the world’s leading CMS platforms to old and new clients alike.

www.alterian.com

Every month Submarine sends an electronic mailer to the VisitGuernsey opt-in databases. Currently standing at around 80000 subscribers Guernsey’s list of followers surpass Travel & Transport industry standards for loyalty and open rates. 

- VisitGuernsey users love Guernsey.
- VisitGuernsey subscribers continue to want to be updated.
- VisitGuernsey mailers perform
- VisitGuernsey mailers are cost effective

List of the the first two quarters of 2010s mailers.

January Mailer
February Mailer
March Mailer
April Mailer
May Mailer
June Mailer

Not too many months ago two randoms, Messrs Blake and Torode, walked in off the street to talk to us about ‘marketing’. They had heard we ‘did websites and that’.

Damon Blake ex-financier and Airport Fireman Paul Torode had bought a truck. And they wanted to pick up people’s recycling on a weekly basis.

As the conversation moved on it became reasonably clear that they were passionate about the environment and had big ideas about what they wanted to do for Guernsey; waxing lyrical about their Tonka Toy and how they were going to assist Guernsey in achieving its recycling targets. Ok, we got the idea.

So what’s your name?
- They didn’t have one.

And your business address?
- Nope.

Had they any ideas about the kind of budget they wanted to spend?
- Not really

But you know the inside and outside of the Islands bin sacks?
 - We do know that

They were asking us to help them put an action plan together for their launch in two months time.

They spoke about printed literature and a mail-shot to the Island – we told them to forget it. What about a big radio campaign? – You don’t have the budget. Ok, how about we put some ads in the GP?  - See previous response.

Have you thought about Social Media?
 << blank stares>>

Do you have a Facebook account?
 - My brother has!

Cutting a long story short we were back where we, as Submarine, had come from; two blokes with an idea and a dream – so how could we resist?

We suggested embarking on a simple Social Media campaign. Strategically the logos and design had to be light, bright and fun. The tone of the Facebook page had to be professional but engaging.  Within 3 weeks, the logo was designed, the website was built, the plan was in place and Wecycle had over 1000 fans on their Facebook page.

Made up statistic:
67% of Guernsey women recycle
67% of Guernseymen drive to recycling centres – on their own!

It’s August 2010; over the next few weeks you’ll start seeing some cheesy grinning clients of ours driving the streets of Guernsey with their shiny new truck providing what is a fantastic service to the Guernsey householder.

They did ‘come round ‘ere with their big ideas’ and we’re happy to say we helped them on their path.

Website:
www.wecycle.gg

Alderney, the third largest of the Channel Islands invites you to travel to and discover one of the few unspoiled, peaceful, natural and totally relaxing British Isles.

Imagine a little island - just one and a half miles wide and three and a half miles long with just over two thousand friendly and welcoming inhabitants. Like Guernsey and Jersey, the island enjoys a mild climate and independence, with its own government and a fledgling off-shore finance and E-commerce sector.

Discover our Northern Isles things to do and see via the Alderney Tourism interactive map.

View Alderney Tourism Map in a larger map

What a strange phenomenon. Out of the blue wends this quirky little book set in Guernsey. American, Mary Ann Shaffer visited Guernsey in 1976 and was fascinated by the stories of the German Occupation.

One of the community projects we are most proud of is the setting up of the Submarine Charitable Trust.

The concept was born in November 2004 after a brainstorming session at Submarine. A quick investigation on search engines showed us that none of the charity organizations were using their websites for donation collection. Investigating Guernsey charities gave us the same result.  No charities in Guernsey had the ability to collect donations via their websites. 

Submarine Charitable Trust is acting as a facilitation service and, in effect, a Master Merchant passing the savings to the Guernsey charity industry.

Donate to Guernsey Charities at www.appeal.gg

Guernsey is well known as a destination for fresh sea food and top notch eateries.

For a small island in the middle of the English Channel it may be a surprise to most at the standard of restaurants and eateries. The following Guernsey Restaurants map illustrates the establishments from beach kiosks through to formal retaurants.

If you want to buy some chips and watch the sun go down over Cobo, the chippie serves some of the Island's best take out food.

If you are a businessman wanting a formal and quiet meal then the island has a myriad of decent restaurants for you to entertain. Discover the Guernsey restaurants through the Guernsey restaurants Google map

View Larger Map

What would Guernsey be without Herm? If you want to know the answer, then just look at Jersey.

There's no doubt that there is a symbiotic relation between the Bailiwick Islands of Guernsey and Jersey; by the grace of each other they go. Herm situated approximately 3 miles East of St Peter Port is the summer playground of Guernsey residents. White coral and shell beaches, family friendly, great food a welcoming staff and team and only 20 minutes by boat from the larger isle. There’s no doubt in anyone’s mind that Herm is probably Northern Europe’s prettiest island and, strangely, best kept secret.

A summer’s day or evening in Herm is equivalent to any Mediterranean destination – trust us, this is not marketing spiel; there simply isn’t a better island destination anywhere in Northern Europe.

Google maps can be a bit quirky, so the development of this map was a bit more…er…..challenging! No roads to snap to – Herm doesn’t have any. The postcode doesn’t appear to exist within Google – I think there’s only one anyway.

So we have done our best to give you a taster of what’s on, in and around the island.

Printed brochures are yesterday's news. The inexorable rise of the broadband across the UK has finally allowed the development of the digital brochure to be integrated into websites:

• Convert your PDFs quickly into e-brochures
• Reduce your print costs by using our flash brochure component
• Reduce your postage costs by encouraging visitors to view e-brochures
• Reduce your staffing and internal organisation resources
• Give your visitors control at point of decision on your products
• Link your digital brochures directly to the promoted product
• Link your digital brochure information directly to the sales team

Submarine has developed its own proprietary software that allows PDFs to be converted quickly into online digital brochures. Conversion time is in as little as 7 days.

Finally there is an online brochure solution that your customers will instantly recognise and is far more intuitive and user friendly than the traditional PDF.

If you would like to view our range of digital brochure services please visit our dedicated website.

http://ebrochure.submarine.gg